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In China It’s Xiaonei, Not Facebook
It’s eleven p.m. in China and 23 year-old Beijing University master’s student Peilin has just sat down in front of her brand new Lenovo IdeaPad. She clicks open QQ and MSN to instant message her...
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It takes more than just “showing up†to reach Chinese consumers
I came across this post on the China Web2.0 Review blog about Lenovo’s recent online social media marketing campaign for its Ideapad S10 notebook computer. According to the post, the campaign made...
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The New ‘FronTier’ – How These Domestic Companies Have Achieved Success...
“What is the best way to approach China’s many markets?” “How do I effectively identify and build relationships with local distributors to gain access to markets outside of China’s central hubs?”...
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WSJ Ranks China’s Top Companies in 2010
For those of you who have not yet stumbled upon the Wall Street Journal’s Asia 200 Interactive map, please check it out here. The interactive map allows you to compare the top ranked Asian companies...
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Top 50 Most Valuable Brands in China 2013
WPP’s BrandZ just released its annual report on the top 50 most valuable brands in China. A key takeaway from the report is the increase in Chinese companies that are expanding overseas, both in terms...
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